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Join Gintaa – A High-Growth Food-Tech Startup!
Gintaa, a rapidly growing food-tech platform, is redefining the online food delivery experience. With over 1,000 daily orders in Kolkata and plans for national expansion, we are looking for an experienced Chief Marketing Officer (CMO) to lead our marketing strategy and drive exponential growth.
About Gintaa
Gintaa is a cutting-edge food-tech company committed to simplifying online food ordering while fostering partnerships with restaurants and enhancing customer engagement. Our goal is to scale our operations to 2,000+ daily orders across multiple cities, offering a seamless and delightful food delivery experience.
Position: Chief Marketing Officer (CMO)
Location: Kolkata, India
Employment Type: Full-Time
Industry: Food-Tech, E-Commerce, Startup
Role Category: Marketing & Communications
Key Responsibilities
1. Marketing Strategy & Execution
- Develop and implement a comprehensive marketing strategy aligned with Gintaa’s business objectives and growth plans.
- Leverage market research and competitive analysis to optimize branding and positioning.
2. Brand Positioning & Growth
- Establish a strong brand identity and ensure consistent messaging across digital and offline channels.
- Drive brand awareness through performance marketing and innovative campaigns.
3. Performance Marketing & User Acquisition
- Lead data-driven paid marketing initiatives, including SEO, SEM, PPC, influencer collaborations, and social media campaigns.
- Optimize conversion rates and acquisition costs using growth hacking strategies.
4. Customer Retention & Engagement
- Develop and execute loyalty programs, referral incentives, and personalized marketing campaigns.
- Improve customer lifetime value (CLV) through data-driven retention strategies.
5. Strategic Partnerships
- Collaborate with restaurants, delivery partners, and stakeholders to enhance market penetration.
- Build partnerships that drive customer acquisition and increase brand visibility.
6. Public Relations & Corporate Communications
- Oversee media relations, PR campaigns, and external communications to establish Gintaa as a trusted food-tech brand.
- Foster relationships with industry leaders, media houses, and influencers.
7. Data-Driven Decision Making
- Utilize analytics tools to measure marketing performance, optimize ROI, and refine strategies.
- Implement A/B testing and predictive analytics for campaign optimization.
8. Team Leadership & Development
- Build, mentor, and lead a high-performing marketing team.
- Foster a culture of innovation and performance excellence.
9. Budget Management
- Develop and oversee the marketing budget, ensuring cost efficiency while maximizing impact.
Qualifications & Experience
- Education: MBA or equivalent degree in Marketing, Business Administration, or related field.
- Experience: Minimum 8+ years in marketing leadership roles, preferably in food-tech, e-commerce, or startup environments.
- Proven Track Record: Experience in scaling brands, driving customer acquisition, and optimizing marketing performance.
- Digital Marketing Expertise: Strong knowledge of SEO, SEM, social media, CRM, and content marketing.
- Data-Driven Approach: Experience with analytics, marketing automation, and customer insights.
- Leadership & Collaboration: Ability to inspire teams and work cross-functionally with product, sales, and operations.
- Tech-Savvy & Adaptability: Understanding of emerging marketing technologies and industry trends.
Why Join Gintaa?
- Lead the marketing function of a high-growth food-tech startup.
- Be part of a passionate and innovative team transforming the food delivery industry.
- Competitive compensation package, including equity options and performance-based incentives.
- Opportunity to shape a brand that resonates with millions of food lovers across India.
About Ascon Infrastructure (India) Ltd
Gintaa is powered by Ascon Infrastructure, a leading real estate and business conglomerate. Founded in 2009, Ascon Infrastructure has been instrumental in accelerating real estate development in India. With a legacy of innovation and excellence, Ascon is committed to building groundbreaking businesses across multiple industries, including food-tech.
FAQs
1. What is the role of a Chief Marketing Officer (CMO) at Gintaa?
The CMO is responsible for leading marketing efforts, driving brand growth, acquiring customers, and enhancing engagement in a fast-paced food-tech environment.
2. What qualifications are required for this role?
Candidates should have an MBA (or equivalent) with at least 8 years of marketing leadership experience, preferably in food-tech, e-commerce, or startups.
3. What are the key challenges in this role?
The main challenges include scaling brand awareness, optimizing digital marketing performance, enhancing customer retention, and leading a marketing team in a competitive industry.
4. What career growth opportunities does this role offer?
As Gintaa expands nationally, the CMO will have the opportunity to lead a larger team, innovate marketing strategies, and contribute to the company’s exponential growth.
5. How can I apply for this position?
Interested candidates can apply through the official Gintaa career portal or contact the HR team via email.
